The Indian data center industry in 2020 is certainly poised for growth; the industry seems to be on a stream to exceed the industry forecast of $4 Billion for 2020 as reported by various industry commentators and marketers.
The aggressive building plans for data centers in key locations are causing concern as land costs continue to rise and the availability of power is a constant struggle. Further, India is dominated by the colocation data center segment, which is the fastest area of growth for the data center industry. The growth is being fuelled by the global hyperscalers (AWS, Microsoft, Oracle, Google) requiring evermore space/capacity to support the Indian market demand.
Colocation data center is also benefitting from strong growth in companies wanting to relocate their own data centers within the colocation facilities and the adoption of cloud services, either gateways to global Cloud Providers or colocation data centers ability to offer their own cloud hosting and services to their clients. This trend is already seen in the US, Europe and parts of Asia and now, it is wide-spreading into India, as the country is being transformed as the Research and Development hub for many global Technology and Pharma companies. The other driving force of the trend is the expansion of the financial industry and government services at a fast pace.
Technology has been constantly innovating and expanding the market of research technologies that are used for data gathering and analysis. Here’s a look at the trends in research technology that are going to shape its future: Combining several data stores The seamless integration of multiple data stores helps in the creation of a single consumer view. It is one of the trends that is going to shape the future of the market research technological sector. A business should invest in specific technologies that assist the integration of data to ensure that brands get a predominant view of the behaviour of customers. Blockchain Blockchain is another important trend that you are likely to see in the future. Being one of the rapidly advancing and expanding technologies, blockchain is creating a buzz among panelists. Businesses need a variety of blockchain services and infrastructure to fulfil their needs for compliance, privacy and performance. Video Analysis Technology
The most prevalent trend in the future market research sector is the use of video analysis technology. Looking at the past five years, video consumption has blasted. It predicts that the future market will comprise 80% of the content and data collection. It will come through video. The major challenge is to decode video content in the business.
Data Automation is the use of automatic processes, equipment, or systems for the purpose of collecting, processing, and storing data which is obtained from a source, utilizing devices such as optical scanners, bar code readers, or magnetic stripe readers With an explosion of data throughout the market, most of the market research brands have more than adequate about their customers. This data is undecipherable, unattainable but data automation allows brands to accumulate process as well as store data in an effective manner.
Data automation can dramatically speed up the production of project deployments. In a niche where only 15% of projects even make it to production, automation of data can have a major impact.